Project. Famille Fontaine is the first B2C brand of Montpak, the largest veal producer in North America. Known for its signature purple tray packaging, the brand aims to make veal an easy and delicious choice for everyday meals in Quebec.
Mission. The project began with photoshoots to capture high-quality images for recipes. Following this, a content calendar was created featuring engaging social media posts, visuals for contests, and monthly recipes.
Agency. Substance, Montreal.
Date. 2022 - 2023.